Experience you can trust. Support that feels personal.
Barbara Rubin is the coach behind BABSfit, with more than 30 years of experience in movement, strength, mobility and clean eating.
Barbara built BABSfit around a simple idea: coaching should be practical and personal, not extreme. Her approach combines food coaching, strength and mobility training, and honest, realistic guidance — helping women build habits that actually fit their lives, without guilt and without another restrictive programme.
She is also the author of the book Diet: A Prescribed Way of Life — Reflections on the Art of Nutrition and the founder of BABS Bone Broth.
- 30+ years of experience in movement, strength and mobility
- Author of Diet: A Prescribed Way of Life — Reflections on the Art of Nutrition
- Founder of BABS Bone Broth
- A practical, food-first approach to sustainable habits
- Personal coaching — online and in person around Amsterdam
Realistic, personal, and built around you
Practical, not extreme
Small, realistic changes that hold up in everyday life — not strict rules that fall apart after a week.
Personal guidance
Your plan is built around your body, schedule and experience — not a one-size-fits-all programme.
Without guilt
Support that meets you where you are, with honest feedback and consistent encouragement.
You don’t need to change everything. You need the right next step.
Tell Barbara what you are struggling with, and together you can decide where to begin.