Feel strong in your body—and in your choices.
Personal coaching for women who want to lose weight, manage cravings and build lasting strength without another extreme plan.
- 30+ Years of Experience
- Personal Support
- Realistic Habits
- Amsterdam & Online
Choose the coaching that fits where you are now
Every option is built around the same approach: realistic habits, personal guidance, and no extreme programmes.
Food Coaching Online
Lose weight sustainably and quiet the cravings — practical support for emotional eating, evening snacking and building a routine you can actually maintain.
Explore Food Coaching
Fitness Coaching Online
Get stronger and more mobile with a personalised plan, regular guidance and the accountability to keep going — even when motivation dips.
Explore Online Fitness Coaching
Personal Training In Person
Build real strength, balance and confidence in your body with hands-on, one-to-one sessions in Amstelveen, Amsterdam or outdoors in Amsterdamse Bos.
Explore Personal TrainingYou know what you should do. Making it work in real life is the difficult part.
- Repeatedly starting new diets that don’t last
- Strong sugar cravings that feel hard to manage
- Evening snacking that undoes a good day
- Eating because of stress or tiredness, not hunger
- Difficulty staying consistent, week after week
- Not knowing how to exercise safely for your body
- Losing motivation when training alone
BABSfit turns overwhelming advice into clear, realistic actions — so you can lose weight, quiet the cravings and feel strong in a body and a routine you actually recognise as your own.
A simple, personal process
Free Introduction
We discuss your goals, challenges and preferred type of support — no pressure, just a clear conversation.
Personal Plan
Barbara creates clear and realistic actions based on your lifestyle, experience and what you can actually keep up.
Ongoing Support
Your progress is reviewed regularly and the plan is adapted whenever life or your goals change.
Experience you can trust. Support that feels personal.
Barbara Rubin has more than 30 years of experience in movement, strength, mobility and clean eating. She's the author of Diet: A Prescribed Way of Life — Reflections on the Art of Nutrition and the founder of BABS Bone Broth. BABSfit is built on a practical, personal coaching approach — realistic habits over extreme programmes, and guidance without guilt.
Meet BarbaraYou don’t need to change everything. You need the right next step.
Tell Barbara what you are struggling with, and together you can decide where to begin.